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Valve’s Sticker Overhaul Squeezes Counter-Strike Esports Teams as Polymarket Expands Into Space

By bitcoin.com
Jul 24, 2026
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Counter-Strike esports orgs say Valve’s first capsule-free Major – the biggest and most prestigious tournaments in the scene – produced a fraction of the sticker income teams had expected, threatening a revenue stream that has financed smaller teams for years. The shift came amid a New York gambling lawsuit, even as prediction markets and crypto sportsbooks deepen their commercial presence around esports.

Key Takeaways

Gaimin Gladiators shut down its CS division on June 22, explicitly citing “recent changes to the Major ecosystem and revenue structure.”Valve cites direct-purchase demand and regional restrictions on capsules.BLAST, NAVI and G2 now carry prediction-market or crypto-betting partners.
Valve removes capsules but keeps (some of) the gamble as betting brands move closer

Prices moved according to relative demand. Valve routed 50% of Major Shop and Major pass revenue into a royalty pool, splitting it 5% to the tournament organizer and 45% among the 32 teams, with each team’s share set by its Valve Regional Standings rank and Major performance. Valve separately mandated an automatic 50-50 split between each team and its players, replacing terms that organizations had previously negotiated individually.

“This is a catastrophe for the CS scene,” the unnamed Stage 1 organization’s source said. SINNERS co-founder Moritz Straube said his club spent between $25,000 and $35,000 on first-quarter flights and hotels while pursuing Major qualification, expecting the sticker payment to recover those costs.

The games company has not identified the New York case or gambling regulation as the reason it ended sticker capsules, and the company continues to contest the attorney general’s allegations.

Disclaimer: The information on this page may have been obtained from third parties and does not necessarily reflect the views or opinions of BitKan. This content is provided for general informational purposes only, without any representation or warranty of any kind, nor shall it be construed as financial or investment advice. BitKan shall not be liable for any errors or omissions, or for any outcomes resulting from the use of this information. Investments in digital assets can be risky. Please carefully evaluate the risks of a product and your risk tolerance based on your own financial circumstances. Products mentioned in this article may not be available in your region.

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