TRON DAO’s participation was highlighted through a panel titled ‘Global Retail Adoption’. Moderated by Jay Yu, Junior Partner at Pantera Capital, the session featured Sam Elfarra, Community Spokesperson at TRON DAO, alongside Caio Sousa, Engineering Manager for Digital Assets at Nubank. The panelists examined how blockchain infrastructure is moving beyond early adopters to support real-world, everyday use at scale, from remittances to retail payments, and what it will take for platforms to bring blockchain-based financial tools to mainstream consumers.
“Retail adoption isn’t just about getting people to hold digital assets; it’s about making blockchain useful in the transactions they make every day,” said Elfarra. “On TRON, sending value across borders is low-cost and settles in seconds, which is what makes the network practical for remittances, merchant payments, and everyday retail use in the markets that need it most. That’s the kind of infrastructure global retail adoption depends on.”
Throughout the day, TRON DAO also hosted a dedicated booth, providing attendees with the opportunity to engage directly with the TRON community and learn about the latest developments across the ecosystem. BASS concluded with an invite-only speaker dinner co-hosted by Blockchain Builders, Franklin Templeton, Base and Cambrian, bringing together conference speakers and industry leaders for an evening of conversation and networking.
TRON DAO’s participation at BASS and SBC 2026 complements its broader efforts to foster blockchain innovation through TRON Academy, which has recently added collaborations with blockchain clubs at Cornell University, Columbia University, Harvard University, Imperial College London, Yale University, MIT, Princeton University, Dartmouth College and the University of California, Berkeley. TRON DAO remains committed to supporting builders, researchers, and institutions shaping the future of decentralized infrastructure.
About TRON DAO
TRON DAO is a community-governed DAO dedicated to accelerating the decentralization of the internet via blockchain technology and dApps.
Founded in September 2017, the TRON blockchain has experienced significant growth since its MainNet launch in May 2018. Until recently, TRON hosted the largest circulating supply of USD Tether (USDT) stablecoin, which currently exceeds $90 billion. As of August 2026, the TRON blockchain has recorded over 396 million in total user accounts, more than 14 billion in total transactions, and over $26 billion in total value locked (TVL), based on TRONSCAN. Recognized as the global settlement layer for stablecoin transactions and everyday purchases with proven success, TRON is “Moving Trillions, Empowering Billions.”
Yeweon Park
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