Edelman Financial Engines, which manages $326 billion in client assets, disclosed a $34 million position in spot bitcoin exchange-traded funds (ETFs) in its latest regulatory filing, a stake that now exceeds the firm’s holding in Amazon.
Key Takeaways
Edelman Financial Engines disclosed a $34 million bitcoin ETF stake on June 30, 2026.The stake, split between IBIT and GBTC, now tops Edelman’s $25 million Amazon holding.JPMorgan, UBS and Santander also filed fresh Q2 2026 bitcoin ETF disclosures with the SEC.The $34 million bitcoin allocation is small (amounting to roughly 0.012% of the firm’s total portfolio), but the comparison that stood out was closer to home, i.e. the stake is now larger than the $25 million Edelman holds in Amazon, one of the world’s largest publicly traded companies.
Edelman’s position is split between Blackrock’s iShares Bitcoin Trust (IBIT), the largest spot bitcoin ETF by assets, and Grayscale’s flagship Grayscale Bitcoin Trust (GBTC). Both funds convert bitcoin’s price movements into a familiar brokerage-account wrapper, letting advisors like Edelman add exposure without custodying the asset directly.
Lastly, at the same time as Edelman, Tudor Investment Corporation, the $106 billion firm run by billionaire trader Paul Tudor Jones, also disclosed 688,529 IBIT shares worth $22.9 million, up from 579,083 shares the prior quarter.
Part of a Bigger Institutional WaveThe next disclosure window opens in mid-November, 45 days after the third quarter closes, and will show whether Edelman (and the wider wave of advisors following JPMorgan, UBS and Santander into spot bitcoin ETFs) will keep adding, or pause their accumulation activities, especially after a volatile quarter for crypto).
