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Whitechain Relaunches as W Group’s Distribution-First Ethereum Layer 2

By Decrypt
Aug 18, 2026
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Tortola, British Virgin Islands, August 18th, 2026,

Whitechain goes beyond the traditional L2 playbook by combining OP Stack infrastructure with exchange-powered distribution, financial support, and access to users.

Whitechain is part of W Group, a global fintech ecosystem reaching more than 40 million users worldwide, alongside WhiteBIT, a cryptocurrency exchange with more than 10 million users. By bringing these capabilities together, Whitechain is designed to connect on-chain infrastructure with the distribution power of an established financial and crypto ecosystem — giving Web3 projects a path to reach users beyond the blockchain itself.

While L2 networks have traditionally competed on technical performance, scalability and transaction costs, Whitechain is putting distribution at the center of its model. Relaunched on the OP Stack as an exchange-powered, distribution-first Ethereum L2, Whitechain is designed to address what often becomes the harder challenge after a product is built: attracting users, liquidity and sustained activity.

“There are many strong ecosystems, but what increasingly sets them apart is their ability to distribute,” said Volodymyr Nosov, Founder and President of W Group and Founder and CEO of WhiteBIT. “The industry has built increasingly sophisticated infrastructure, but great technology does not automatically translate into adoption. We want Whitechain to change that equation. Our ambition is to give builders a strong technical foundation and put the distribution power of our ecosystem behind the products that are ready to grow.”

Three Tracks for Projects at Every Stage

The relaunch is supported by W Group and structured around three tracks for projects at different stages of development, including funding and growth opportunities for teams with high-potential ideas and projects that have already achieved product-market fit and are ready to scale.

Builder Program for early-stage teams, with discretionary funding up to $300,000 per project for eligible applicants, with funding released against agreed milestones. The program is intended to support teams from testnet development through to acquiring their first users. Strategic Ecosystem Deals will target established protocols with demonstrated TVL and active user bases. Support will be tailored to individual projects and may include contract and liquidity migration support, co-marketing and direct collaboration with the Whitechain team. Chain Expansion Support is designed for existing multichain protocols seeking access to an additional audience without leaving the networks on which they already operate. Support is intended to be structured around incremental user growth, with no exclusivity requirement, subject to specific deal terms.

On August 18, Whitechain will open the public testnet, funding applications and migration track to Web3 teams, from early-stage builders to established protocols and multichain projects.

As the network progresses toward mainnet, Whitechain plans to introduce Day 1 primitives intended to include a native DEX, oracle and bridge, providing developers with the core infrastructure needed to build applications and move liquidity across the ecosystem. Because Whitechain launches into an established OP Stack tooling and infrastructure ecosystem, teams build on proven wallet, indexing and developer infrastructure from the start rather than waiting for it to arrive.

About Whitechain

Whitechain PR

Disclaimer: The information on this page may have been obtained from third parties and does not necessarily reflect the views or opinions of BitKan. This content is provided for general informational purposes only, without any representation or warranty of any kind, nor shall it be construed as financial or investment advice. BitKan shall not be liable for any errors or omissions, or for any outcomes resulting from the use of this information. Investments in digital assets can be risky. Please carefully evaluate the risks of a product and your risk tolerance based on your own financial circumstances. Products mentioned in this article may not be available in your region.

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