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ENS Token Soars 70% After Vitalik Buterin's Endorsement

By Craig Green
Jan 8, 2024
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The Ethereum Name Service (ENS) governance token experienced a significant surge of 72% on January 3, largely influenced by commendations from Ethereum co-founder Vitalik Buterin. Buterin, in a January 3 post on X (formerly known as Twitter), extolled the Ethereum Name Service for its critical role in the Ethereum ecosystem. He emphasized the necessity for ENS to be both accessible and affordable for all Ethereum network users, particularly those utilizing Layer 2 networks.

Buterin advocated for Layer 2 networks like Optimism, Arbitrum, and Polygon, integral to Ethereum's long-term scalability, to support the registration of ENS addresses. This move, he argued, would enhance usability. His endorsement highlighted the potential of these networks to incorporate ENS addresses, furthering ease of use and integration within the Ethereum framework.

The impact of Buterin's statement was immediately evident in the market. Following his post, the ENS token's value skyrocketed by over 72%, climbing from its yearly low of $8.50 to an eight-month peak of $14.70, as reported by CoinMarketCap. Although the price has since stabilized, it remains notable at $12.90 at the time of reporting.

ENS has been a significant player in the crypto domain, with its all-time high reaching $74.25 on November 28, 2021. This peak coincided with a broader downturn in the cryptocurrency market, leading to a prolonged bear market across the industry. The Ethereum Name Service revolutionized crypto transactions by enabling users to purchase “.eth” domain names, simplifying the often cumbersome process of using lengthy alphanumeric wallet addresses.

In September 2022, Buterin proposed a 3% "Harberger" tax on ENS domain names. This initiative aimed to deter domain hoarding by early adopters who sought to maximize profits, thereby promoting wider adoption and more decentralized ownership of ENS addresses. This proposal reflected Buterin's ongoing commitment to ensuring fair and equitable access to Ethereum's evolving infrastructure.

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