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Franklin Templeton Embraces Memecoins

By Martha Grizzard
Mar 18, 2024
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Franklin Templeton, a prominent American multinational investment firm, issued an investor note discussing the phenomenon of memecoins, highlighting their lack of intrinsic value or utility while acknowledging their potential for quick returns. Titled "Value Between Meme Coins and Their Native Networks," the announcement, released on March 14, likened the price/performance ratio of memecoins to that of viral Internet memes, attributing their popularity to their unique and entertaining nature.

The investor note emphasized the accessibility of memecoins, noting their minimal technical requirements and relatively low fees compared to other cryptocurrencies. Despite their potential for rapid profitability, Franklin Templeton cautioned investors about the high volatility associated with memecoin prices, urging careful consideration before investing.

Specifically mentioning Dogecoin (DOGE) as the pioneer and largest memecoin by market capitalization, the note highlighted its role in spawning numerous other memecoins. DOGE, a longstanding favorite of Tesla CEO Elon Musk, currently ranks as the tenth-largest cryptocurrency with a market capitalization of $26 billion.

Franklin Templeton drew attention to the symbiotic relationship between memecoins and their respective native networks, citing the example of the Solana-based BONK token, which saw a meteoric rise in late 2023. As the first dog-themed memecoin on Solana, BONK experienced a staggering surge of over 5,700% in value over the past year.

The note also referenced the recent surge in popularity of memecoins, exemplified by European fintech company Revolut's "Learn and Earn Campaign" for BONK, which contributed to the coin hitting an all-time high in early March. CoinGecko data reveals that the total market capitalization of all memecoins stands at $65.5 billion, constituting approximately 2.25% of the entire cryptocurrency market.

Furthermore, Franklin Templeton disclosed its involvement in applying for Ethereum spot Exchange Traded Funds (ETFs) in the United States. Despite this, the firm's Spot Bitcoin ETF (EZBC) ETF has lagged behind competitors in net capital inflows, garnering just $167 million to date, representing a mere 1.4% of total inflows to recently launched funds, according to Farside Investors.

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