Last year, cryptocurrency exchange FTX announced a partnership with Major League Baseball to become the official cryptocurrency exchange of MLB. Under the baseball deal, FTX branding will appear on all MLB umpire uniforms. Yeah! It was meant to be an ads. So l, how much did FTX pay MLB?
How much did FTX pay MLB?
Unfortunately, FTX withdrew from talks to sponsor a jersey patch with the MLB's Los Angeles Angels as crypto winter bites.
FTX confirmed that talks with the Angels happened.
"Contrary to recent reports, this opportunity with the Angels was discussed months ago and we declined early on, as it wasn't the right fit for our marketing goals. This is one of many similar opportunities from teams that we've declined early on in the process and this decision was not made as a result of the recent market downturn."
FTX in sports industry
In April 2021, FTX first entered the sports industry by signing a $135 million, 19-year deal to rename Miami Heat's home arena to FTX Arena. In December, FTX also signed to sponsor the Washington Wizards and the NHL's Washington Capitals. Last year, the crypto derivatives exchange also partnered with Warriors star Stephen Curry, an avid NFT collector and creator himself.
Sport partnerships of FTX
A five-year deal with the MLB, a $20 million ad campaign featuring Tampa Bay Buccaneers quarterback Tom Brady and his supermodel wife Gisele Bündchen last October, and a Super Bowl commercial with "Curb Your Enthusiasm" star Larry David are some of FTX's other sports partnership.
