Larry David, the American comedian known for co-creating Seinfeld and creating Curb Your Enthusiasm, discussed his involvement in the promotional campaign for cryptocurrency exchange FTX, particularly addressing his appearance in the Super Bowl ad. In a recent AP interview, David revealed that he consulted friends who were knowledgeable about the subject before agreeing to feature in the FTX ad that aired during Super Bowl LVI in February 2022. The ad encouraged viewers not to "miss out on the next big thing" and depicted David rejecting various reasonable investments, including cryptocurrency.
After participating in the FTX ad, David acknowledged losing a significant amount of money as part of his salary was paid in cryptocurrency. He alluded to the ongoing class-action lawsuits facing him and other celebrities who promoted FTX. Plaintiffs in these cases contend that David failed to conduct proper due diligence on the exchange before endorsing FTX. The exchange filed for bankruptcy in November 2022, approximately nine months after the ad aired, and its former CEO, Sam Bankman-Fried, faced legal issues related to the misuse of funds.
With Super Bowl 58 scheduled for February 11, Larry David's revelation adds a layer of insight into the aftermath of his involvement with FTX. The upcoming Super Bowl, featuring the San Francisco 49ers and Kansas City Chiefs, is expected to draw a large audience. Notably, cryptocurrency advertising will be absent from Super Bowl 57 in 2023 as FTX and other companies wind down their operations. Whether any company plans to release cryptocurrency ads for the massive game in 2024 remains unclear.
