Nodle, a decentralized infrastructure network provider, has introduced the initial version of its blockchain-powered media authentication app, Click, as a potential tool in combatting human-generated media and fake news.
Utilizing its ContentSign solution, Nodle developed a software development kit (SDK) named ContentSign that cryptographically verifies data integrity captured by mobile devices through blockchain technology. The newly unveiled Click App aligns with the Content Provenance and Authenticity Alliance (C2PA) and operates within the Content Authenticity Initiative (CAI), spearheaded by Adobe and the Linux Foundation to establish a media certification standard.
CEO Micha Anthenor Benoliel highlighted Click's primary audience, which includes photographers, citizen journalists, reporters, law enforcement officers, sports enthusiasts, paparazzi, and content creators. With a focus on journalism, Benoliel emphasized the app's relevance to C2PA and CAI, noting its availability on the Apple App Store with an Android version in progress.
To validate an image or video, users need to capture content using the Click app camera. This content is signed and recorded on Nodle's underlying blockchain, accessible in the device's local gallery and Click's public pages, ensuring proper attribution to the contributor.
Benoliel clarified that Click-verified images and videos mandate capture via the app's camera without additional edits or AI modifications, eliminating the spread of false or generated media on the platform. Click aims to collaborate with stock photo platforms like Getty and AFP, positioning itself as a trusted source of on-site captured content, empowering consumers with verified images and videos.
Regarding intellectual property and authentication concerns at official events like the World Economic Forum and FIFA World Cup, Benoliel outlined plans for location and event-aware scenarios, along with stringent attribution and geo-fencing measures for authorized media personnel.
Nodle's infrastructure currently manages vast content off-chain while maintaining one record on the Nodle chain per day, allowing storage of over 20 million records daily, with scalability plans for higher capacities.
While offering free versions of its products, Benoliel hinted at potential changes in upload volumes as premium features evolve. Notably, the platform serves primarily as an authentication tool, affirming content ownership and real-world authenticity, yet doesn't provide photo or video detection or royalty management services.
The journalism industry hasn't fully embraced blockchain's potential benefits for information storage and dissemination. The Associated Press (AP) initiated a content licensing partnership with blockchain startup Civil in 2018, aimed at providing national and international news. However, the platform ceased operations in 2020, with its team and technology joining Consensys to develop Ethereum-based identity solutions.
