Without much fanfare or any official announcement, Twitter appears to be launching its own currency, allowing some users to buy "Twitter Coin" through the Stripe platform.
This Thursday morning (23rd), several users of the Blue Bird social network began sharing screenshots of the menu allowing the purchase of Twitter coins, which cost 1.99 dollars (10.25 reais) for 150 units.
A soft launch is the process by which a company introduces a new product or service to a limited number of customers or users in a controlled and gradual manner. The Twitter Coins feature allows users to support content creators by making purchases through payment processor Stripe.
Coins can also be used for prizes similar to those on Reddit, ranging from "Mind Blown" which is equal to one coin, to "Gold!" which is equivalent to 5,000 coins. Coins are virtual goods that can be earned on eligible Tweets.
Twitter explained that the coin is a fun way to reward creators for producing content they love. "This is an opportunity for you to better connect with your followers and fans."
The text also says that when you receive coins, they accumulate into "diamonds," which can be withdrawn. The launch of Twitter Coin comes after Elon Musk sought regulatory and legal permission to integrate these financial assets into the social media platform.
The cryptocurrency payment integration will allow Twitter to expand its user base and provide an easier and more secure way to conduct financial transactions on the platform.
While the rollout is happening in a controlled fashion, the feature will soon be available to all users.
Implementing cryptocurrency payments is a growing trend across platforms and social networks, and Twitter is following this trend to meet the needs of its users.
