Project Overview
adToken is focused on building a #1 decentralized advertising organization and serving well-known and reputable publishers, which will be certified as a non-fraudulent storage for domain name holders in the domain name. ADT token holders will be incentivized to clean up the digital advertising supply chain and together establish a new standard in the digital advertising industry. Focus on building a first-of-its-kind decentralized decentralized organization and working with well-known and reputable publishers. Adtoken token holders will work together to establish a new standard in the digital advertising industry.
Project Highlights
Reputable publishers are encouraged by decoupling the reward mechanism for AdToken holders from the CPM. At the same time, only when the registration form is purer than other advertising networks, advertisers will give media opportunities in the AdChain registry, media, token holders and advertisers thus form a community of interests, thus motivating the system keep looping.
Application scenarios
AdToken holders determine whether the applicant who wishes to join the registry is a legitimate and credible advertising publisher through an incentivized vote. Token holders do not benefit from the increased exposure of ad publishers; instead, token holders benefit when the number of ad publishers applying to join or renew their registration status in the registry increases. Advertisers will want to bid on publishers in these registries as long as the registries are kept clean, i.e. free of invalid traffic from bots.
At the same time, as long as advertisers are willing to bid on the advertising publishers in these registries, the advertising publishers in the registries will hope to remain in the table, and the publishers who have not entered the registries would like to apply to join. Token holders are thus motivated to remove fraudulent applicants from the registry and maintain this virtuous circle by voting carefully.
The operation logic of the AdChain Registry is as follows: the media submits the authentication application with AdToken as the deposit - the questioner raises the question with the AdToken as the deposit - the other AdToken holders vote - the inspection result is beneficial to the media, and the questioner The deposit will be confiscated, the domain name will be whitelisted, the applicant will be rewarded with part of the reward/investigation will benefit the doubter, the applicant’s deposit will be confiscated, the domain name will not be allowed to enter the whitelist, the questioner will be rewarded, and the remaining deposit will be awarded according to the weight of the tokens participating in the voting. The group's voters are divided proportionally. After voting, whitelisted media are certified as reputable media and have a chance to win advertiser budgets.
