As a social media marketing tool, Discord might not be on your radar. So today we will talk about whether Discord is a decentralized platform and why is discord so popular in crypto. Let’s find out by reading the article below.
Is Discord a decentralized platform?
Discord is decentralized and ad-free, so it's not always obvious how to use it for your business. That doesn't mean it can't be part of your marketing strategy.
Here are some concrete examples of how Discord can contribute to your business' social media marketing.
1. Build a community
2. Use personas to customize your audience's Discord experience
3. Host a Discord Event
4. Gain insight into your community
5. Use Discord as a reward for customers
Why is Discord so popular in crypto?
Discord is a voice and chat app aimed at the gaming world, which makes it a perfect fit for cryptocurrencies. These two Internet subcultures have a lot in common—and both benefit from easy real-time communication, sharp interactivity, and slick user interfaces.
Unlike Telegram, Discord has a variety of features that allow tech-savvy users to control communications. You can assign community roles, tweak the UI, and gamify channels by incentivizing people to contribute enough value to become premium members, at which point gaining access to other, more prestigious channels.
The platform also has built-in methods for tracking quality answers and assigning value to them, and apps and bots allow you to rank reviews and automate many curation processes.
I hope this article will help you to learn whether Discord is a decentralized platform and Why is Discord so popular in crypto. Although originally focused on the gaming industry, Discord has also been used in other areas such as politics, entertainment, lifestyle, and most recently, cryptocurrencies. The gaming world and the cryptocurrency space share many things and both benefit from easy real-time communication. Discord's sharp UX design and smooth UI does the rest.
