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Who is MIRAI? Why Is This Virtual Influencer Token Trending?

By Hallie Gill
May 15, 2025
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The MIRAI token is making waves in the crypto and virtual entertainment spaces. Backed by Aww Inc., the team behind popular virtual human imma, and supported by Solana's AI platform Holoworld AI, MIRAI aims to revolutionize fan engagement and the virtual influencer economy.

What is the MIRAI token and who is behind it?

MIRAI is a Solana-based token created to support a new kind of economic model that links virtual influencers, their fans, and global brands. The project is led by Aww Inc., a pioneering Japanese firm known for creating hyper-realistic virtual humans like imma. By integrating blockchain with artificial intelligence, MIRAI intends to commercialize virtual identity through decentralized, on-chain engagement.

Why did the MIRAI presale create such a buzz?

In early May 2025. the MIRAI presale raised nearly $13 million in SOL within days, marking a record for Web3 fundraising in Japan. The overwhelming demand even led to an early closure and excess funds being refunded. This early success is being viewed as a signal of strong interest in combining Web3 with the growing virtual influencer economy.

What are MIRAI's key features and tokenomics?

MIRAI has a total supply of 1 billion tokens and a structured allocation plan that prioritizes community distribution (40%), ecosystem initiatives (12.5%), and marketing (7.5%). The token is expected to be used for fan interactions, virtual events, and brand collaborations. With a vesting schedule in place for team tokens, the project shows signs of long-term planning.

How does MIRAI connect virtual influencers with blockchain?

The goal of MIRAI is to power a “tripartite economy”—connecting virtual personalities like imma with their fanbases and brand partners through blockchain infrastructure. Aww Inc.'s Virtual as a Service (VaaS) business model already involves licensing their virtual characters, and MIRAI is set to extend this into Web3 with real-time, token-based interactions.

Conclusion:

MIRAI stands at the crossroads of AI, blockchain, and entertainment. With a proven team, strong early traction, and a clear use case, it could redefine how fans interact with virtual personalities. While it's still early, MIRAI is poised to be a flagship project in the rise of the virtual economy.

Disclaimer: The information on this page may have been obtained from third parties and does not necessarily reflect the views or opinions of BitKan. This content is provided for general informational purposes only, without any representation or warranty of any kind, nor shall it be construed as financial or investment advice. BitKan shall not be liable for any errors or omissions, or for any outcomes resulting from the use of this information. Investments in digital assets can be risky. Please carefully evaluate the risks of a product and your risk tolerance based on your own financial circumstances. Products mentioned in this article may not be available in your region.

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