Renowned American actor and comedian Adam DeVine has entered into a year-long advertising collaboration with the cryptocurrency exchange Bitget. In an upcoming video, DeVine explains, "It's time to live out our wildest dreams. At 2:00 in the morning, you can Trade crypto from the comfort of your racing car bed. I don't care. Hours of operation? A thing of the past." In the recently released video titled "Crypto & Beach Houses," the actor is seen holding a smartphone, humorously portraying the internet phenomenon, with the Bitget logo in the backdrop.
Famous for his roles in the comedy TV series Workaholics and the Pitch Perfect film series, DeVine continues in the video, emphasizing the present-day convenience of shopping on a tablet while watching a movie on a TV and exploring decentraland on a phone. The video comes with a disclaimer disclosing DeVine as a "paid actor" and that his views should not be taken as specific financial advice, as he is not licensed by any investment advisor or broker-dealer. Furthermore, the ad is not intended for distribution within the United States or to any US person.
Cryptocurrency companies have frequently teamed up with celebrities for promotional campaigns, although outcomes have been mixed. The US SEC has recently taken legal action against notable figures like Lindsay Lohan, YouTuber Jake Paul, and singer Akon for endorsing the Tron ecosystem without proper disclosure. Celebrities ' engagement in token aspects of these promotions has been a contributing factor.
The cryptocurrency industry has witnessed various celebrity endorsements, with Hollywood icon Matt Damon being criticized for appearing in Crypto.com's "Fortune Favors the Brave" ad during a challenging period for the crypto market. Meanwhile, football superstar Crisis Tiano Ronaldo and Argentine soccer champion Lionel Messi have both joined hands with Binance and Bitget, respectively, to promote non-fungible tokens and cryptocurrency awareness.
