Elon Musk’s X is eyeing crypto users with its introduction of “Smart Cashtags,” but the company isn’t getting its hands dirty with digital assets yet, according to Head of Product Nikita Bier.
The feature, which was teased last month, will allow users to better specify which digital assets they post about, but it won’t facilitate users' crypto trades, Bier clarified on Saturday.
Since Musk’s acquisition of the platform in 2022, speculation has abounded that the Dogecoin fan could fold crypto into his “everything app.” However, Bier signaled Smart Cashtags’ rollout is limited within the company's broader vision for combining social media with financial services.
Although Smart Cashtags will work with stocks, the feature’s debut could have a more pronounced effect on Crypto Twitter where ticker symbols can overlap between digital assets, depending on which network they were issued on. With Smart Cashtags, users will be able to specify their ticker symbols down to a specific smart contract.
“This is really intended to be the place where all the money is, the central source of all monetary transactions,” Musk said. “It’s really going to be a game changer.”
