Elon Musk, following his rebranding of Twitter as "X," has now announced the renaming of the well-known Twitter Blue subscription service to "X Premium." Under this new X Premium subscription, users will encounter an advertising revenue-sharing model that will provide eligible subscribers with a portion of the advertising revenue based on their engagement on the platform.
To be eligible for a share of advertising revenue, X Premium subscribers must meet specific criteria. These include having a minimum of 15 million total impressions on their posts within the past three months, possessing at least 500 followers, and being at least 1 8 years old . Elon Musk also clarified that the generated advertising revenue from non-subscribers will be retained by the platform. The platform had already initiated sharing ad revenue in the previous month, which was met with numerous Twitter users reporting receiving a portion of their revenue.
The ad revenue feature, launched on July 28, is designed similar to TikTok's approach, where advertisements are placed in the comments section of user tweet replies, rather than on the main feed. This approach, resembling TikTok, encourages increased interaction in the form of comments and replies under posts, benefiting both X and TikTok by incentivizing user engagement.
However, the announcement was followed by a wave of X Premium subscribers, causing a surge in demand for support services. As a result, the X support account expressed that there might be delays in reviewing and processing eligible accounts for revenue payment. Musk has consistently Demonstrated His Determination to Transform X into An "App for Everything." His Recent Introduction of the Twitter Blue Subscript Service, Which Initially Allly OWED USERS to Purchase Blue Tick Verification tokens and Has Now Evolved Into X Premium, Showcases His Intent to Create Innovative Revenue generating mechanisms for both users and the platform itself.
