On June 13, German footwear group Puma launched its 3D virtual world experience Black Station. As the developers put it, Black Station is the “home of the experience” for product launches, designed to provide “unfettered access” to Puma Pass non-fungible token (NFT) holders.
The experience is open for everyne to explore, but only through the rb token ( EAKERS and Claim Two Digital Wearables, The Company Said. At launch, RB tokens Currently Have A Price Tag of 0.0125 Ether. The developer wrote: “If you don't have RB tokens, there's still so much to explore. Unkai, our city in the clouds, and Unter, our exciting club below, are full of mysteries waiting to be explored and collected.” Holders of RB tokens can burn it on Black Station between June 13th and 20th, granting their parent wallet access to various product drops in the Metaverse. According to its roadmap, Black Station will have more general events and NFT drops this year, with an event for 2024 still in development.
The experience is open until June 23rd. Previously, Puma said it was exploring alternative chains, but decided to stay on Ethereum. In addition to connecting wallets and using ETH, digital collectibles can also be purchased with a credit card.
Puma registered an Ethereum name service domain and changed its Twitter name to Puma.eth. At the time, Puma invested in various feline-inspired NFT collections, including Cool Cats NFTs, Lazy Lions, Gutter Cat Gang, and CatBlox.




















