On June 5, Ethereum blockchain game developer Illuvium announced a partnership with video game and consumer goods retailer GameStop to launch a series of 20,000 non-fungible tokens (NFTs) starting June 12.
According to the developer, "Illuvtars" NFTs are "dynamic collectible artwork that represent a specific incarnation of an Illuvial with a unique expression. Each Illuvtar has a power level determined by its rarity, which helps you Climb the leaderboard."
Each "GameStop x Illuvitar D1SK NFT" will contain a unique GameStop-branded "Illuvitar," which the developers say has "108 potential characters based on six different Illuvials, three emotes, three background stages, and two finishes." combo .”D1SK contains random Illuvitas and accessories that can be traded on the Illuvi decentralized exchange. Additionally, NFT holders will have early access to Illuvium's creature collection game, Illuvium Overworld and Illuvium Arena, among other perks. GameStop has chose Immutable X, an Ethereum layer 2 scaling solution, to power its NFT marketplace. However, due to the ongoing cryptocurrency bear market, GameStop NFT daily fee income has reportedly dropped to just $4,000 by August 2022.
These figures represent a significant reduction from the project's first full day of business on July 13, 2022, with $1.98 million in NFT sales, which equates to approximately $44,500 worth of fees. At the time of publication, the most traded NFT coll ectible on GameStop NFT was Buck Season II, with $109,213 worth of digital collectibles traded over the past 30 days.
