Major cryptocurrency companies like FTX, eToro, Crypto com, and Coinbase presented their first crypto advertisements during the Super Bowl 2022. The annual National Football League (NFL) championship has always included Super Bowl commercials, and for businesses, it's a good indication that they're succeeding in the real world. So, how many crypto commercials during Super Bowl 2022?
The launch of cryptocurrency advertisements by FTX, eToro, Crypto com, and Coinbase during Super Bowl 2022 this year marked a significant turning point for the crypto community.
On social media sites like Twitter, established businesses' Super Bowl advertisements were overshadowed by cryptocurrency advertisements due to the increased demand in the sector, which has recently been propelled by nonfungible tokens, meme tokens, and the metaverse. Let's evaluate the ads and reflect what the public has said about them.
Super Bowl 2022 commercial for Coinbase
One of the most well-known cryptocurrency exchanges in the US is Coinbase, which frequently tops the charts for most-downloaded apps on the Apple App Store. Coinbase unveiled a sparse commercial with simple two-dimensional visual representations as part of what appears to be the company's continuous "Less talk, more Bitcoin" campaign.
A "C" with a Coinbase theme that bounced around the screen, a la the DVD logo, opened the Coinbase Super Bowl commercial.
Super Bowl 2022 commercial for FTX
Sam Bankman-cryptocurrency Fried's exchange, FTX, spent a lot of money on its first Super Bowl commercial, "Don't Miss Out," which starred Larry David.
In the commercial, David is seen scoffing at innovations that could change people's lives. In some historical timelines, David is portrayed as an authority figure who rejects the development of the wheel, electricity, and the toilet.
The comedian continues to be against the American Declaration of Independence. He expresses doubt regarding portable music and lunar landings. Finally, David says, "I don't think so," and dismisses the FTX app.
Super Bowl 2022 ad for eToro
The "Flying Your Way" Super Bowl commercial from cryptocurrency and fiat trading platform eToro began with a member asking the eToro community if they should invest in stocks or cryptocurrencies. A big group of users are then seen circling the city in the advertisement, and one of them approaches the user and asks him, "To the moon?" shortly after.
Although eToro made an effort, they only succeeded in matching a small portion of the buzz generated by the other players.
Super Bowl 2022 commercial for Crypto com
LeBron James, the greatest basketball player ever, was shown conversing with a younger version of himself in Crypto com's first Super Bowl commercial. The young LeBron inquires of the real LeBron as to whether he was prepared for what was about to come, even if he was delighted to learn about a future full of electric automobiles and other technical advancements:
“I can’t tell you everything, but if you want to make history, you gotta call your own shots.”
LeBron's decision to launch this campaign and join the increasing group of professional players who favor the widespread use of cryptocurrencies was well-received by the cryptocurrency community.
