Routine (ROUTINE) is a Solana-based meme token that gained rapid popularity following its launch on March 21. 2025. Its rise was fueled by a viral social media trend, making it one of the most talked-about meme coins in recent weeks.
How Did Routine Gain Popularity?
Routine's surge can be attributed to a viral video by fitness influencer Ashton Hall. His unconventional morning routine video amassed over 667 million views across TikTok and X (formerly Twitter) within just four days. The widespread attention drove interest in the Routine meme coin, leading to a sharp increase in its market cap.
What Happened to Routine's Market Value?
At its peak, Routine reached a market cap of $19 million. However, due to the speculative nature of meme coins, its value dropped by 57% to $8 million before rebounding by nearly 88% to reach $15 million. This volatility resulted in significant profits for early traders, with over 100 individuals reportedly earning more than $10.000.
What Other Meme Coins Emerged from the Trend?
Another meme coin inspired by Hall's viral video, Saratoga Spring Water (SARAGOTA), gained traction alongside Routine. By March 23. SARAGOTA had reached a $3 million market cap, indicating renewed enthusiasm for meme coins with social media-driven narratives.
What Should Investors Know About Meme Coins Like Routine?
While meme coins can experience rapid gains, they are also highly speculative and volatile. Investors should exercise caution, conduct thorough research, and avoid making financial decisions based solely on social media trends.
Conclusion
Routine exemplifies how social media influence can propel meme coins to prominence. However, its rapid rise and subsequent price swings highlight the speculative nature of such tokens. Investors should approach meme coins with awareness of their volatility and potential risks.
