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What is the Ethereum Name Service and How to Buy an ETH (ENS) Domain

By Barry Stidham
Jun 27, 2025
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Ethereum Name Service (ENS) is a distributed, open, and scalable naming system based on the Ethereum blockchain. So what is the Ethereum Name Service and how to buy an ETH (ENS) domain. Let’s find out by reading the article below.

What is the Ethereum Name Service?

The Ethereum Name Service (ENS) was inspired by a technical challenge first tackled by the U.S. military when it developed the building blocks of the internet. The Ethereum Name Service is a distributed, open and scalable naming system that interacts with the Ethereum blockchain. Similar to the role of DNS mentioned above, the role of ENS is to map human-readable names (such as "john.eth") to machine-readable names (such as wallet addresses, such as "8g9****39ji9xl").

With ENS, users can purchase and manage their own domains, which means secure and decentralized transactions without having to deal with lengthy and complex addresses. It also reduces the possibility of any typographical errors when entering recipient addresses to send funds.

Now, ENS may sound the same as the DNS system developed in the 1980s, but its architecture is very different. Like DNS, ENS uses a hierarchical naming system called domains, where creators and owners of domains control their top-level domains and subsequent subdomains.

How to Buy an ETH (ENS) Domain?

1. Go to app.ens.domains

2. Click the "Connect" button on the top left and select your wallet

3. Search for the .eth ENS name you want to buy

4. If you can buy it, choose a time period (in years) to register the name

5. If you accept the ENS domain name fee and gas fee, you can register the domain name

6. Sign the first of two transactions to request ENS domain registration

7. Wait for 1 minute after confirming the transaction to ensure that no one else tries to register the domain name during the same time.

8. Select "Register" to sign the second transaction.

After verifying the second transaction on Ethereum, you will have a .eth domain name and be able to view it in your wallet as collections available on OpenSea and Rarible.

I hope this article will help you to learn what is the Ethereum Name Service and how to buy an ETH (ENS) domain. ENS is designed for Web3 and its implementation significantly simplifies the entire Web3 experience for organizations and users.

Disclaimer: The information on this page may have been obtained from third parties and does not necessarily reflect the views or opinions of BitKan. This content is provided for general informational purposes only, without any representation or warranty of any kind, nor shall it be construed as financial or investment advice. BitKan shall not be liable for any errors or omissions, or for any outcomes resulting from the use of this information. Investments in digital assets can be risky. Please carefully evaluate the risks of a product and your risk tolerance based on your own financial circumstances. Products mentioned in this article may not be available in your region.

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