Nike's non-fungible token (NFT) platform .Swoosh will soon be integrated with EA Sports games, a major step toward mainstream gamer adoption of crypto, potentially making Nike's virtual footwear and appear in the game. In a statement on June 1, Nike said its "virtual creations" (NFT parlance) would begin to be included in EA Sports games in the coming months, but neither Nike nor EA said which games would include Nike's graphics. virtual merchandise.
A sports titles include FIFA, the "Most Popular Game" of 2022, as well as the Madden NFL series and NBA Live series, all of which attract millions of gamers. The Nike NFT is expected to be a customizable wearable accessory that players can purchase and change their character's avatar in-game. “This partnership will allow us to unlock some incredible new experiences for our .SWOOSH community and huge EA SPORTS fan base,” said Ron Faris, General Manager, Nike Virtual Studios. Nike first launched its . swoosh NFT platform in November 2022, but didn't release the NFT collection until early 2023.
On May 15, .Swoosh released its first NFT collection, a virtual shoe collection called Our Force 1, an unambiguous nod to the brand's iconic Air Force 1 sneaker line. At the time of publication, more than 97,000 sneaker NFTs have been s old to nearly 53,000 addresses, according to Polygonscan. In December 2021, Nike entered the Metaverse by acquiring virtual sneaker and collectible brand RTFKT. It also launched the virtual world Nikeland.
While .Swoosh uses similar tools and techniques to RTFKT and Nikeland, all three are separate projects for the company.
