Customer relationship management software company Salesforce announced the limited release of Salesforce Web3 on March 15. The company says it will be a platform that helps companies in a credible, scalable, and sustainable manner. The service will allow brands to connect with customers in new ways by integrating Customer 360 with Web3 data to help brands gain a comprehensive understanding of how customers interact with their brands in both traditional and emerging digital environments.
According to Salesforce, its Web3 platform offers a set of capabilities that enable brands to "create personalized omnichannel experiences across Web2 and Web3, providing a 360-degree view of how customers engage with their collection of NFTs."
The firm also works with global consulting partners such as Accenture and Deloitte Digital, as well as digital agencies and strategy consultants such as AE Studio, Media.Monks, Time and Vayner3, to help businesses implement Web3 and experiment with blockchain, digital wallets and NFT minting.
Devin Nagy, Director of Technology and Emerging Platforms, Diageo North America, said Salesforce helps companies reimagine and digitally scale Crown Royal's purple bag project support by providing them with a trusted partner to support their front-end commerce sites and back-end data connectors ThatDeservesACrown campaign.
Claire Boots, Global CRM Manager for Scotch & Soda, said the company selected Salesforce Web3 as a trusted partner to securely deploy their Club Soda 3.0 NFT pilot program, which took less than two weeks and gave them real-time visibility into 30% of online news. For the past few years, Salesforce has been working on integrating its services with blockchain technology. In 2018, Cointelegraph reported that the company had announced plans to offer blockchain and cryptocurrency solutions to its clients by September 2018.
In 2019, Italian luxury sports car brand Lamborghini used the Salesforce blockchain to authenticate legacy Lamborghini vehicles. Using Salesforce Blockchain, Lamborghini can track, authenticate, and authenticate older vehicles faster and more securely.
Additionally, Salesforce has played an active role in blockchain fundraising over the years, donating millions of dollars to TRM Labs and blockchain startup Digital Asset.
